09-06-24 FED Irollie News AM

Volvo Joins Other Brands in Saying “No” to EVs

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Breaking: Volvo Abandons Ambitious Electric Vehicle Goals Amid Faltering Demand

In a stunning reversal, Swedish luxury automobile giant Volvo has retreated from its bold commitment to produce exclusively electric vehicles by 2030. The decision marks yet another major blow to the struggling electric vehicle (EV) industry, which has been beset by sluggish consumer adoption rates and significant financial losses.

Instead, Volvo revealed on Wednesday that it now targets achieving 90%-100% electric or hybrid models by the close of this decade – leaving room for "mild" hybrid offerings not dependent on plug-ins. This pivot signals growing unease within the automotive sector regarding the viability of accelerated electrification timelines.

As noted by Volvo itself, "[W]hile [we'll] retain its position as an industry leader in electrification...it has now decided to adjust its electrification ambitions due to changing market conditions and customer demands." In other words, shifting market realities have compelled the brand to reassess its priorities.

Despite still boasting impressive numbers – nearly half of the worldwide sales comprising full electrics or plugin-hybrids – a spokesperson clarified that flexibility remains key moving forward: "[W]e are and will remain an industry leader in electrification..."

This retreat echoes similar moves made by fellow manufacturers such as Ford, Mercedes-Benz, and others who've faced substantial economic headwinds linked to ambitious EV investments. Even niche players like Lucid Group Inc., makers of high-end ev sedans, were forced into downsizing operations earlier this year amidst softening interest.

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